A new generation of hotels. A lifestyle concept that actually stands out. That is what pentahotels stands for. Pentahotels also stands for relaxation - guests relax as soon as they check-in - by the surrounding and by the way they are treated. Our task was to showcase this feeling by picking the right communications tool. Our idea: Showing the moment. Presenting the highlights. Our choice: A newspaper - containing the essential. The concept, the people living the brand, their views and news. Our aim: A quick turnaround, delivered in only three days. Done!